Koichi was born in Qinghai Province, China, in 1989, then moved and grew up in Japan.. He pursued his education abroad and attended a film school in New York, USA. Presently, he directs both domestic and international TV commercials and web films, utilizing English, Chinese, and Japanese languages. Some of his notable works include brands such as Uniqlo, Sacai, Asahi super dry, Nikon, Yonex China. Koichi focuses on the quality of the images he creates, but also crosses over different cultures to create memorable films.